Posted by / Category London /

It is this time of the year, I suppose. It is getting colder and darker by the minute, and to make matters even worse I am bombarded with emails promising me the best discounts ever. Frankly, I can’t take it anymore. And believe me, I have tried to unsubscribe from all the various newsletters, but it doesn’t seem to work. I am starting to use a service called to have a tidier email box. We’ll see if it makes things a bit better. Because right now, I have had enough.

Let me be clear: I don’t want to buy anything. When did Black Friday become such a big thing?

I don’t remember anything about Black Friday when I was growing up. Now it is simply everywhere. Even in France it is gaining momentum.

I was explained that Black Friday is the start of the Christmas season, hence its popularity. But this consumerism craze is getting on my nerves. Seriously, there is only so much that you need, right? I feel like going to a remote place for the next six months or so, and forget about society in general and bulk messaging in particular. I might be becoming asocial. What’s wrong with me?


On the bright side, I am pleased to report that the traffic was very good this morning. Maybe some people took the day off to find the best discounts? I wonder. The school run would be much easier if it was Black Friday everyday. See, there is a silver lining! But seriously, I feel out of touch. When did shopping become our new purpose in life?

It might be my French side, but I am all about quality over quantity. Don’t get me wrong, I love shopping (of course I do!), but I wonder how much longer this uncontrollable consumerism can last. What happens to all the unused goods when the craze fades away? Where does all the rubbish go? Do we really need the latest gadget to be happier? What is it we are really looking for when we chase the best discount for a thing we don’t need?

Call me crazy, call me stupid, but I like to take my time when I shop. Slow shopping is the ultimate luxury. I like to fall in love with something, and then buy it. That’s what makes me happy. Obviously, it doesn’t happen every time, and most of the time I am just doing what I can to run the house and the household as best as possible. But my point is the following: it’s all about choosing well and buying less. Which is why I won’t do any shopping today. I don’t want to be pressurised to choose something in a hurry because it’s supposed to be a bargain.

In this relentless race to get the best of everything, it is fair to say that we are spoilt with choice. Let’s face it: we’ve never had so many options. But does it make us any happier? Well, I wonder. Having more choice means that we need to make more decisions. We therefore have more chances to make the wrong decisions. Being free is also being free to fail.

So today, I’ll take it easy, sip my coffee and work as if nothing was happening. Because in the long run, it’s all about taking it one step at a time, right?